Throughout my nearly ten-year career, I have worn many hats. I have been a Content Manager on the cutting-edge of crypto, my current role at Serotonin, the leading marketing agency in Web3. I have been a jack-of-all-trades copywriter at Gary Vaynerchuck's agency powerhouse, VaynerMedia, where I built personal content brands for the world's leading talent (celebrities, CEOs, musicians, artists, athletes, visionaries, etc.). At only 22 years old, I started my career as an editor/writer at VICE Media, where I was an integral founding member of THUMP, an electronic-music-focused vertical that grew to become the genre's biggest editorial platform in under three years. From powering (and writing killer copy for) multiple social media platforms that reach millions of followers to helping tech brands and CEOs scale their ideas, products, and communities, I know how to think strategically and creatively and create content for now only the now—but for what's next. From ghostwriting op-eds to developing fully-fledged marketing plans, and building websites, if you can think it, I can do it—and write it.
My passions range from sneaking puns into tweets to DJing some of New York's most prominent nightclubs, where I have been bringing parties to life and booking international artists since 2013. You can also find me zooming around town on my metallic blue vintage fixed-gear bicycle, going for a run with my headphones on, and having a laugh (or three) ;)
Content Manager (Serotonin)
Serotonin is a marketing services agency and incubator offering creation and strategy for transformative technologies leading the future of Web3 and blockchain. We bring clients from launch to market—and build powerful ecosystems around their product.
In my role as Content Manager, I help construct and execute game-changing content strategies for clients, acting as their main point person on deliverables (from deep-dive blog posts and product explainers to op-eds and social media).
Copywriting Work (VaynerTalent)
Mike Novogratz - Next with Novo
Revitalized an entire suite of social pages for crypto icon and billionaire investor Mike Novogratz, launching his crypto-meets-culture podcast, Next with Novo, and creating Bitcoin-focused daily content across platforms. Wrote titles, headlines, episode descriptions, scripts, and assisted on guest research & outreach for podcast episodes—ranging from Gary Vee to Ethereum-founder Joe Lubin, Andrew Yang, rappers Lil Yachty & Polo G, and more. Became a certified crypto meme lord—helped grow client’s audience from 1K followers to over 50k in under six months through fun and informative content aimed at a young audience.
Tony Gonzalez
Launched a new podcast from scratch and built out content strategy for Hall of Fame NFL player and on-air broadcaster, Tony Gonzalez, including a full social brand refresh, article writing, style guide, and influencer network strategy.
John Fogerty
Helped a rock & roll icon boost ticket sales and publicity, recapture his narrative, and build a social-first online identity through digital strategy, a creative refresh, and content creation — including reimagining 40 years of concert footage, current sets, archival images, song lyrics, and appearances for modern day social platforms.
OTHER WORK:
CURRENT PERSONAL PROJECT:
Stream Informer
During the pandemic, created an online platform for finding the top DJ livestreams through custom daily schedules, videos, mixes, and online events. Hit 3,000 followers in under three months with industry-wide attention, while creating a interactive space for a new online community of music lovers.
Additional Music Writing (Features):
Skip the Dust and Head to These Five Burning Man-Inspired Festivals Instead (Amuse, 2018)
How Dubspot Collapsed After Being Accused of Fraud (FACT Mag, 2018)
Louisahhh Wants to Challenge Techno (NestHQ, 2018)
The Guide to Getting Into Chic (Noisey, 2018)
We Asked Ravers at Movement If Techno Can Take Down Trump (2017, VICE)
Can Doing Yoga at Music Festivals Change How We Think About Partying? (2016, THUMP)
Why the So-Called "Vinyl Boom" May Be Bad News For Electronic Music (2016, THUMP)
Branded Editorial
Artist Randy Cano Puts His Surrealist Spin on the Power of Parkas (2018, Uniqlo/VICE)
The Bennett Sisters’ New Project Tackles Cyborg Feminism (2018, Melissa/VICE)
There's Nowhere Like DC for Pride (Marriott, 2018)
For These Two Artists, Getting Outside Is the Key to their Creativity (Uniqlo, VICE)
Reviews
